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Alex Keya

Digital Media Strategist — Grow Your Business

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Alex Keya

Digital Media Strategist— Grow Your Business

Welcome to my portfolio! I am Alex Keya, a results-driven Digital Marketing Strategist with over 10 years of experience crafting high-impact digital campaigns that deliver measurable growth.

Passionate about blending creativity with data, I specialize in transforming brands through strategic social media management, SEO-optimized websites, influencer partnerships, content marketing, and performance-driven campaigns. My work has helped businesses across e-commerce, real estate, QSR, and iGaming sectors significantly increase traffic, leads, engagement, and revenue.

Here, you’ll discover a curated selection of my most successful projects, see the strategies behind the results, and get to know the person behind the work a dedicated professional who believes that great marketing starts with genuine connections.


Resume

Resume

I am fully prepared and committed to delivering exceptional results for your business on a remote basis.

Employment

Farazad Investments | Present, Part-Time (Remote Client based in Switzerland)

Web Designer & SEO Specialist — Wix & GoDaddy.

April 2026 –

  • Developed and managed a portfolio of 5 Wix corporate business websites ensuring consistent brand visibility and search performance.
  1. https://www.farazadinvest.com/
  2. https://www.farazadadvisory.com/
  3. https://www.koroshfarazad.com/
  4. https://www.nugreeninc.com/
  5. https://www.farazadgroup.com/
  • Conducting comprehensive technical SEO audits per site covering crawlability, indexing, sitemap submission, canonical tags, and broken link resolution to establish clean site architecture.
  • Performing on-page SEO optimisation including meta titles, meta descriptions, heading structure (H1–H3), keyword placement, and image alt-text optimisation aligned to each business’s target audience.
  • Analysing KPI measurement using Google Analytics, Google Search Console and SemRush.
Onyx Therapy UK | – Present, Part-Time (Remote Client based in London – UK)

WordPress & Social Media Manager

May 2026 –

    • Developed from scratch WordPress website using elementor and Bricks Builder and ensuring consistent brand visibility and SEO performance.
    • Improving page load speed and Core Web Vitals scores through image compression, lazy loading, and platform-level performance settings on WordPress.
    • Running Meta and Google Ads for the E-commerce products.
    • Creating and scheduling engaging content across Facebook, Instagram, Tiktok, YouTube and other relevant platforms.
Kentucky Fried Chicken (KFC) Kenya

Digital Media Manager

03.2023 – 02.2026

  • Translate overall corporate marketing objectives into actionable digital marketing strategies including SEO, Google Ads, Meta Ads.
  • Manage owned and paid digital channels, including marketing websites, email automation, and push notifications.
  • Direct all brand campaigns and collaborate with the Customer Data & Insights manager to ensure rigorous KPI measurement.
  • Execute content strategies and social media initiatives to increase brand awareness and engagement.
Mizizi Africa Homes

Marketing & Digital Media Manager

07.2020 – 01.2023

  • Developed comprehensive marketing strategies to achieve organizational sales goals and revenue targets.
  • Managed brand standards and targeted the Diaspora market to expand international reach through Meta Ads, Google Ads, X and LinkedIn Ads.
  • Coordinated high-impact influencer engagements with notable personalities to boost brand visibility.
  • Built landing pages and optimized user experience for key projects like Kijani Kibichi.
  • Monitored SEO/SEM and sales metrics to forecast trends and evaluate ROI.
Vaal Real Estate

Digital Media Manager

05.2018 – 07.2020

  • Developed comprehensive marketing strategies to achieve organizational sales goals and revenue targets.
  • Managed brand standards and targeted the Diaspora market to expand international reach through Meta Ads, Google Ads, X and LinkedIn Ads.
  • Coordinated high-impact influencer engagements with notable personalities to boost brand visibility.
  • Built landing pages and optimized user experience for key projects like Kijani Kibichi.
  • Monitored SEO/SEM and sales metrics to forecast trends and evaluate ROI.
Dafabet Kenya

Head of Marketing & Digital Media

02.2017 – 06.2018

  • Led strategic and tactical brand positioning, establishing brand guidelines, vision, and value propositions.
  • Planned social media campaigns focused on customer acquisition, retention, and monetization.
  • Optimized paid media campaigns (Google Ads, Meta) driving user acquisition through CPA and CPL-focused strategies.
  • Managed CRM strategies including SMS, push notifications, and user segmentation based on betting patterns.
Kilimall E-Commerce Company

Digital Marketing Manager

04.2014 – 05.2017

  • Accomplishment: Expanded traffic base by 45% in one year through goal-surpassing marketing results.
  • Built and executed a social media strategy based on competitive research and audience identification.
  • Optimized landing pages and managed social media paid campaigns, Meta Ads, Google Ads and SEO.
Fountain Media Company (WTV Kenya)

Digital Media Executive

08.2012 – 03.2014

  • Executed all web, SEO, email, and display advertising campaigns.
  • Conducted ongoing market research and demographic profiling to identify unmet market needs.
Recognition

Digital Media Awards

Top Digital Media Person of the Year – Shinda Na Stars

2019

It was such an honor to take part in one of the most important Digital Media  conventions by Top Brands Kenya, and to receive this award was beyond my expectations.

Education

St. Paul’s University

Communication

09.2013 – 10.2016

I hold a Bachelor of Arts in Communication and Digital Media Marketing. This degree provided a solid, interdisciplinary foundation that perfectly bridges traditional communication principles with modern digital marketing practices directly fueling my 10+ year career in performance-driven digital media.

Presbyterian University of East Africa

Mass Communication | Public Relations

05.2012 – 11.2013

I hold a Diploma in Journalism and Mass Communication from the Presbyterian University of East Africa (PUEA), a faith-based chartered institution in Kenya known for its focus on holistic, values-driven education and practical training in media fields.

Professional Certifications

Digital Media

02.2015 – 10.2015

eMarketing Institute – Certified in:

  • Social Media Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Web Analytics
  • Fundamentals of Online Marketing

PrintDownload

Digital Media Skills


Google Ads
95%
Meta Ads
95%
SEO
90%
Content Creation & Management
90%
CRM & Email Automation
85%
Lead Generation
90%
Brand Positioning & Management
80%
KPI Tracking, Analytics & ROI Reporting
90%

Designer Skills


Adobe Photoshop80Adobe Illustrator20Canva30CapCut353D Max70

Programming Skills


WordPress
90%
Wix
95%

Language Skills


English
Swahili


Portfolio

Portfolio


Graphics – Ecards

Description

Designed Graphic – Posters






























Videos

Description

Videos











Testimonials

Testimonials

David – Marketing Director, Kentucky Fried Chicken (KFC) Kenya

February 28, 2026


D&

“Alex is an exceptional Digital Media Manager who transformed our online presence. He successfully translated our overall marketing strategy into high-performing digital campaigns that drove significant web and app traffic. His content strategy and social media management increased engagement by over 40% within months. Alex is strategic, creative, and always delivers measurable results. A true asset to any brand.”

Elijah – General Manager, Mizizi Africa Homes

January 20, 2023


E&

“Working with Alex was a game-changer for our real estate brand. He built and executed a powerful digital media strategy that generated hundreds of qualified leads. His influencer collaborations with Fatuma Zarika, Betty Bayo, Crazy Kennar, and JuaCali were incredibly effective and helped us dominate the Diaspora market. Alex also designed our website and landing pages, which improved user experience dramatically. Highly recommended!”

Caleb – Sales Supervisor, Vaal Real Estate

June 14, 2020


C&

“Alex single-handedly built our digital marketing foundation. He developed our company website and landing pages from scratch and managed all social media platforms, resulting in strong growth in our Diaspora market in Turkey and the UK. His ability to combine digital and traditional marketing delivered consistent property sales. Professional, reliable, and results-driven we still use many of his strategies today.


Contacts

Contacts

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