Alex Keya
Digital Media Strategist — Grow Your Business
Profile
Alex Keya
Digital Media Strategist— Grow Your Business
Welcome to my portfolio! I am Alex Keya, a results-driven Digital Marketing Strategist with over 10 years of experience crafting high-impact digital campaigns that deliver measurable growth.
Passionate about blending creativity with data, I specialize in transforming brands through strategic social media management, SEO-optimized websites, influencer partnerships, content marketing, and performance-driven campaigns. My work has helped businesses across e-commerce, real estate, QSR, and iGaming sectors significantly increase traffic, leads, engagement, and revenue.
Here, you’ll discover a curated selection of my most successful projects, see the strategies behind the results, and get to know the person behind the work a dedicated professional who believes that great marketing starts with genuine connections.
Resume
Resume
Education
St. Paul's University
Communication
09.2013 - 10.2016
I hold a Bachelor of Arts in Communication and Digital Media Marketing. This degree provided a solid, interdisciplinary foundation that perfectly bridges traditional communication principles with modern digital marketing practices directly fueling my 10+ year career in performance-driven digital media.
Presbyterian University of East Africa
Mass Communication | Public Relations
05.2012 - 11.2013
I hold a Diploma in Journalism and Mass Communication from the Presbyterian University of East Africa (PUEA), a faith-based chartered institution in Kenya known for its focus on holistic, values-driven education and practical training in media fields.
Professional Certifications
Digital Media
02.2015 - 10.2015
eMarketing Institute – Certified in:
- Social Media Marketing
- Search Engine Marketing
- Search Engine Optimization
- Web Analytics
- Fundamentals of Online Marketing
Employment
Kentucky Fried Chicken (KFC) Kenya
Digital Media Manager
03.2023 - 02.2026
- Translate overall corporate marketing objectives into actionable digital marketing strategies including SEO, Google Ads, Meta Ads.
- Manage owned and paid digital channels, including marketing websites, email automation, and push notifications.
- Direct all brand campaigns and collaborate with the Customer Data & Insights manager to ensure rigorous KPI measurement.
- Execute content strategies and social media initiatives to increase brand awareness and engagement.
Mizizi Africa Homes
Marketing & Digital Media Manager
07.2020 - 01.2023
- Developed comprehensive marketing strategies to achieve organizational sales goals and revenue targets.
- Managed brand standards and targeted the Diaspora market to expand international reach through Meta Ads, Google Ads, X and LinkedIn Ads.
- Coordinated high-impact influencer engagements with notable personalities to boost brand visibility.
- Built landing pages and optimized user experience for key projects like Kijani Kibichi.
- Monitored SEO/SEM and sales metrics to forecast trends and evaluate ROI.
Vaal Real Estate
Digital Media Manager
05.2018 - 07.2020
- Developed comprehensive marketing strategies to achieve organizational sales goals and revenue targets.
- Managed brand standards and targeted the Diaspora market to expand international reach through Meta Ads, Google Ads, X and LinkedIn Ads.
- Coordinated high-impact influencer engagements with notable personalities to boost brand visibility.
- Built landing pages and optimized user experience for key projects like Kijani Kibichi.
- Monitored SEO/SEM and sales metrics to forecast trends and evaluate ROI.
Dafabet Kenya
Head of Marketing & Digital Media
02.2017 - 06.2018
- Led strategic and tactical brand positioning, establishing brand guidelines, vision, and value propositions.
- Planned social media campaigns focused on customer acquisition, retention, and monetization.
- Optimized paid media campaigns (Google Ads, Meta) driving user acquisition through CPA and CPL-focused strategies.
- Managed CRM strategies including SMS, push notifications, and user segmentation based on betting patterns.
Kilimall E-Commerce Company
Digital Marketing Manager
04.2014 - 05.2017
- Accomplishment: Expanded traffic base by 45% in one year through goal-surpassing marketing results.
- Built and executed a social media strategy based on competitive research and audience identification.
- Optimized landing pages and managed social media paid campaigns, Meta Ads, Google Ads and SEO.
Fountain Media Company (WTV Kenya)
Digital Media Executive
08.2012 - 03.2014
- Executed all web, SEO, email, and display advertising campaigns.
- Conducted ongoing market research and demographic profiling to identify unmet market needs.
Recognition
Digital Media Awards
Top Digital Media Person of the Year - Shinda Na Stars
2019
It was such an honor to take part in one of the most important Digital Media conventions by Top Brands Kenya, and to receive this award was beyond my expectations.
Digital Media Skills
Designer Skills
Programming Skills
Language Skills
Portfolio
Portfolio
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Strategic Brand Growth & Digital Ecosystem: Vaal Real EstateStrategic Brand Growth & Digital Ecosystem: Vaal Real Estate -
Digital Marketing & Lead Generation Strategy: Saif Real Estate PortfolioDigital Marketing & Lead Generation Strategy: Saif Real Estate Portfolio
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Integrated Digital Growth Plan for Millionaires Casino Two RiversIntegrated Digital Growth Plan for Millionaires Casino Two Rivers
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Digital Campaign Strategy: Wekeleabet & FKF #ShindaNaStars PromotionDigital Campaign Strategy: Wekeleabet & FKF #ShindaNaStars Promotion
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Social Media Roll-out Plan: KFC ‘Spice Up Your Day’ Product LaunchSocial Media Roll-out Plan: KFC ‘Spice Up Your Day’ Product Launch
Testimonials
Testimonials
“Alex is an exceptional Digital Media Manager who transformed our online presence. He successfully translated our overall marketing strategy into high-performing digital campaigns that drove significant web and app traffic. His content…
“Working with Alex was a game-changer for our real estate brand. He built and executed a powerful digital media strategy that generated hundreds of qualified leads. His influencer collaborations with Fatuma Zarika,…
“Alex single-handedly built our digital marketing foundation. He developed our company website and landing pages from scratch and managed all social media platforms, resulting in strong growth in our Diaspora market in…
Contacts
Contacts
Let’s Keep In Touch
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